$re = '/(\w+)=/';
$str = '"a:link": "<a href=\\"http://|\\">",
"a:mail": "<a href=\\"mailto:|\\">",
"abbr": "<abbr title=\\"\\">",
"acr|acronym": "<acronym title=\\"\\">",
"base": "<base href=\\"\\" />",
"basefont": "<basefont/>",
"br": "<br/>",
"frame": "<frame/>",
"hr": "<hr/>",
"bdo": "<bdo dir=\\"\\">",
"bdo:r": "<bdo dir=\\"rtl\\">",
"bdo:l": "<bdo dir=\\"ltr\\">",
"col": "<col/>",
"link": "<link rel=\\"stylesheet\\" href=\\"\\" />"';
$subst = "what => ";
$result = preg_replace($re, $subst, $str);
echo "The result of the substitution is ".$result;
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for PHP, please visit: http://php.net/manual/en/ref.pcre.php