use strict;
my $str = 'ООО "Ð ÐµÐ´Ð°ÐºÑ†Ð¸Ñ Ð³Ð°Ð·ÐµÑ‚Ñ‹ КраÑноÑÑ€Ñкий рабочий"
ООО "Ð ÐµÐ´Ð°ÐºÑ†Ð¸Ñ Ð³Ð°Ð·ÐµÑ‚Ñ‹ "КраÑноÑÑ€Ñкий рабочий"
ООО "Ð ÐµÐ´Ð°ÐºÑ†Ð¸Ñ Ð³Ð°Ð·ÐµÑ‚Ñ‹ "КраÑноÑÑ€Ñкий рабочий""';
my $regex = qr/"([^"]+("[^"]+")?)"?$/mip;
my $subst = '«$1»';
my $result = $str =~ s/$regex/$subst/rg;
print "The result of the substitution is' $result\n";
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for Perl, please visit: http://perldoc.perl.org/perlre.html