# coding=utf8
# the above tag defines encoding for this document and is for Python 2.x compatibility
import re
regex = r"(?<=(?:^|[^\\])(?:\\\\)*)(([`'\"])(.*?(?:[^\\](\\\\)*|$)(\2|$)))"
test_str = "\"I do not know; but, whatever it is, it will be sunk before night. In any case, it is better to perish with it, than be made accomplices in a retaliation the justice of which we cannot judge.\"\\n\"That is my opinion too,\" said Ned Land, coolly. \"Let us wait for night.\""
subst = "<span>$1</span>"
# You can manually specify the number of replacements by changing the 4th argument
result = re.sub(regex, subst, test_str, 0)
if result:
print (result)
# Note: for Python 2.7 compatibility, use ur"" to prefix the regex and u"" to prefix the test string and substitution.
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for Python, please visit: https://docs.python.org/3/library/re.html